BIGtheme.net http://bigtheme.net/ecommerce/opencart OpenCart Templates
Home / Business Structures / (Infographic) The ROI of Social Media…

(Infographic) The ROI of Social Media…

Sitthiphong | Getty Images

 

No matter what business you’re in, social media is a necessity. And when you’re spending time and money building your brand’s social presence, it’s important to know whether these efforts are making an impact.

 

Of course, social media can be tough. But the good news is you’re not alone. A number of professionals admit they don’t know if their social media efforts are actually paying off. According to research by MDG Advertising, 44 percent of CMOs admit they have not been able to measure the impact that social media has had on their business. Not only that, but only 36 percent say they have a good qualitative sense, but not a quantitative one, and a mere 20 percent say they’ve actually managed to quantify social media’s impact. Given these numbers, it’s no wonder marketers say their top challenges are social media related, including difficulty measuring ROI, publishingcontent and developing a social strategy.

 

However, with the help of digital tools such as Hootsuite and Google Analytics, tracking social media is a little easier. These tools make it simple to measure engagement, likes and comments. Where people run into trouble though is measuring the actual sales that come from social media. In fact, a whopping 58 percent of brands say they measure engagement but not actual conversions; only 21 percent say they measure conversions.

 

Don’t let these number discourage you though. From increasing exposure to building a loyal fanbase — your social media strategy may be working, but the actual numbers are not quite clear. However, with the right investments, platforms, employees and data, you’ll be well on your way to understanding social media’s full impact on your business.

 

To learn more, check out MDG Advertising’s infographic below.

 

 

 

*****

 

 

Copyright © 2018 Entrepreneur Media, Inc. All rights reserved.

ADVERTISEMENT – CONTINUE READING BELOW

This article originally appeared on Entrepreneur.com. Minor edits have been done by the Entrepreneur.com.ph editors


Source link

About admin

Check Also

How Did Henry Sy's Net Worth Grow to $20 Billion?…

    SM group founder Henry Sy Sr. had a net worth of $20 billion ...

Two Ways to Get What You Want: Ask and Attract…

    I’m constantly endeavoring to simplify how to get what you want, both rapidly ...

Franchise Talk: You Can Help Rebuild Marawi Through Franchis…

Signing of the memorandum of understanding for Franchise Intervention to Rebuild Marawi (from left to right) ...

Leave a Reply

Your email address will not be published. Required fields are marked *