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Home / Getting Paid / Building a Car or Fixing a House? These YouTubers Can Help….

Building a Car or Fixing a House? These YouTubers Can Help….

Not long ago, I found a YouTube video that provided step-by-step instructions on how to fix the lid on a kitchen trash can that’s supposed to open when you step on the pedal. Whether you need to learn how to play a bass or fillet a bass, chances are there’s at least one video on YouTube that will provide a detailed how-to for the task at hand.

It’s reminiscent of the podcast explosion. If you search for a podcast about heavy metal bands who only sing about fly fishing, chances are you’ll find one.

For DIYers who like to make their own furniture, one of the YouTube superstars of the so-called maker video scene is a 50-year-old master craftsman named Jimmy Diresta. The guy can fabricate anything out of wood, steel and synthetic materials. Diresta has a million-plus YouTube subscribers who watch him work magic in a 5,000-square-foot Catskills Mountain work space. His toolset includes everything from rusted, century-old lathes to state-of-the-art CNC machines such as routers and plasma cutters.

“Everything I’ve ever done for a living was making something,” said Diresta, who started making and selling signs to other kids when he was in elementary school.

As an adult, Diresta spent 18 years building prototypes for the toy industry Then he started doing TV shows for Fox and the Discovery Channel. But he soon grew frustrated bending to the will and whim of his producers and clueless executives. So he turned to YouTube and hasn’t looked back. Diresta estimates he’s done more than 400 videos at this point, including exclusive content for Make magazine (the journal of the maker movement), the industrial design website Core77 and Rockler, which sells woodworking tools.

Diresta says the key to a successful a maker video channel is producing content that your audience will want to share. Twenty-five of his videos, including videos about a sword that is concealed in a cane (below) and a hollow log treasure chest, have had more than a million views on YouTube. A few, including one in which he attached a multi-tool to a bowie knife, have have been viewed more than 5 million times.

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